Apps are everywhere in today’s mobile-first world. People order food, play games, or track fitness – it seems like we use apps daily. If you are a business trying to grow your app, there is one thing you need to know: how people find your app and use it.
That’s where mobile attribution platform act as a utility to help you make sense of your marketing and understand what is working and what is not. They provide an overview of where your users are coming from, what ads are working, and what users are doing once they open your app.
If you are unsure how to pick among the many options offered, you are in the right place. In this blog, we will lay everything out for you in a digestible manner.
What Are Mobile Attribution Platforms?
Mobile attribution platforms are a type of software that helps you determine the source of your app users. Let’s say you run a Facebook ad, a Google ad, and an Instagram ad. Users may click the ad, download your app, and sign up. But how can you tell which ad was most effective?
A mobile attribution platform will connect the dots between the user’s click, download, and usage activity within your app. It allows you to identify which marketing channels are ultimately worth your advertising expense.
Why You Need One
If you’re spending money to promote your app but do not know what campaigns bring in users then you’re guessing. And guessing can get expensive.
A good mobile attribution platform will allow you to:
- Identify how users discovered your app
- Measure which ad campaigns are the most successful
- Optimize your budget by eliminating non-working campaigns
- Determine how users are behaving after installing your application
This is all part of a bigger picture known as user acquisition tracking. User acquisition tracking allows you to track every step within a user’s journey from seeing an ad to taking action inside your app.
Key Features to Look For
When choosing a mobile attribution platform, it’s important to look for these features:
1.Accurate Attribution
You want the tool to track exactly where a user came from, including if they went from your website to the app
2.Real-Time Data
You need your data as soon as possible to make changes as quickly as possible. Good mobile attribution platforms will provide you with real-time updates.
3.Event Tracking
This means you can track what users do in your app, such as register for a service, make a purchase, or complete a level in a game.
4.Fraud Detection
Ad fraud is real. fraudulent installs or clicks do happen. A good platform can help you catch ad fraud and prevent it.
5.Easy Integration
Make sure that the attribution platform works well with your app, and your ads, as well as with your other integrations like analytics dashboards or CRMs.
Real Example: The Power of Attribution
Here’s a real stat: Businesses that use proper mobile attribution strategies see up to 30% more return on ad spend (ROAS). That means they get more value from their ads, just by knowing what’s working.
Compare Your Options
There are many mobile attribution solutions available. Each of the solutions has advantages. Some of the solutions work better for older companies with big budgets, while others are great for start-ups.
Here is a guide to help you select the right mobile attribution solution:
Step 1: Define your goals
Do you want more installs, better user retention, or more in-app purchases? To choose the ideal tool for your business you need to know what the goal of a mobile attribution platform is.
Step 2: Know the budget
Some solutions are measured against monthly active users. Some charge per event or per install. Choose one that fits your budget and provides you with as many features as possible.
Step 3: Ensure compatibility with platforms
Does the attribution platform work with both iOS and Android? Does it support your web-based content? When investing in a new attribution platform you should ensure that it is compatible with all of the major platforms.
Step 4: Request a demo
Test before you buy! Most attribution platforms have some sort of free trial or free demo that you can test to see if you want to use it in practice.
Final Thoughts
Choosing the right mobile attribution platform can make a huge difference in how you grow your app. It helps you spend your money wisely, improve your app’s performance, and give your users a better experience.
With tools like Apptrove, you don’t have to guess—you get clear answers and real results.
